PDC’s New Branding Focuses on Impact of Positive ID in All Aspects of Clinical Care
San Fernando, CA (March 11, 2010) – Precision Dynamics Corporation (PDC), the global leader in healthcare identification solutions, announced today that it has revitalized its brand to help redefine its offering to the clinician and patient experience. As part of this initiative, the company’s new branding highlights its unique customer benefits that set it apart from other healthcare ID companies.
PDC’s new brand positioning statement
“POSITIVE ID. POSITIVE OUTCOMES.™” emphasizes the impact that PDC positive identification has on every aspect of clinical care—from patient safety and satisfaction, to the efficiency of the care process, to the satisfaction and convenience of nurses, physicians, and staff. “These outcomes can all be tied back to one thing: the effectiveness of the identification solution,” said Corey Nelson, Vice President of Marketing.
After acquiring TimeMed Labeling Systems in 2008, Precision Dynamics combined its name with TimeMed to reflect its industry-leading wristband and label systems. As part of the new branding, the company now refers to itself as Precision Dynamics or PDC. Precision Dynamics is also placing emphasis on the following four core attributes that are most important to its customers, and which help distinguish and differentiate the company:
Healthcare Expertise: With more than 50 years of experience, PDC’s understanding of the delivery of clinical care and pulse on new technology are key to customer satisfaction. “Our products are used in all of the leading hospitals worldwide, and comprise the largest range of wristband and labeling systems that improve every touch point in the delivery of care — from admissions to discharge, from medication dosing to surgical procedures, from IT to diagnostics,” said Gary Hutchinson, President and CEO of Precision Dynamics. “Having a partner who can impact outcomes across the continuum of care is unique in the healthcare arena, and PDC’s products and services deliver these benefits.”
Quality: As an ISO-9001 certified company, PDC follows a systematic world-standard approach to ensure superior product design, manufacturing, and customer support services. “Every product we produce is developed from thousands of hours of rigorous research and testing to provide the most durable, reliable, and comfortable products available,” said Robert Holmes, Director of Global Regulatory Affairs at Precision Dynamics. “PDC has established long-term customer relationships because we constantly strive to better understand our clients’ needs and measure our performance through vehicles like our Customer Council and Customer Survey Programs.”
Trusted Service: Nelson said, “Precision Dynamics stands behind our ID solutions every step of the way, offering staff training and advising our clients of the right products for each application. We also guarantee on-time shipping, order accuracy, and problem resolution. Customers appreciate our personal and expert consultation from our field sales account executives, providing a personal touch that differentiates PDC. We also have an experienced and fully integrated Customer Service and Inside Sales Team that meets every customer need.”
Product Ease of Use & Innovation: As the pioneer of Healthcare identification, PDC’s products are quality and customer-tested with full functionality options to meet changing ID technologies. Among PDC’s first-to-market innovations are the first: single-piece patient wristband; Time Tape® colored labeling; bar code wristband; newborn wristband; thermal printer wristband; and RFID wristband.
PDC’s new branding is featured in its new Capabilities Brochure and website www.pdcorp.com/healthcare, and will be integrated into all communications to customers. For more information, call 818.897.1111 ext. 1340.
About Precision Dynamics Corporation:
The Leading Provider of Positive ID and Positive Outcomes ™
With more than 50 years of experience, Precision Dynamics provides accurate, reliable, and easy-to-use healthcare ID solutions that empower the flawless delivery of care and enhance outcomes across all major hospital functions. Our products are used in all of the leading hospitals worldwide and comprise a comprehensive range of wristband and labeling systems that provide positive ID and positive clinical outcomes.
Precision Dynamics products meet important guidelines of the Joint Commission, World Healthcare Organization, FDA, AHA, and HIPAA. As the developer of the first single-piece patient wristband, the first bar code wristband system, and the first Smart Band® RFID wristband system, Precision Dynamics-TimeMed solutions are an integral part of some of the most successful patient safety initiatives. As an ISO 9001 certified company, Precision Dynamics follows a systematic, world-standard approach to ensure superior product design, manufacturing, and customer supper services. Precision Dynamics constantly thrives to better understand our customer’s needs and measure our performance through vehicles such as our Customer Council and Customer Survey Program. For more information, call 800.772.1122 or visit www.pdcorp.com/healthcare or www.timemed.com.
Information included in the press releases is accurate as of the date of the release and can be subject to change.