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Thursday, 24 October 2013 00:00

Executive Management

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Sean Souffie - Headshot  


Sean Souffie

Vice President, Sales


Sean Souffie joined Brady Corporation in 2018 as Vice President of Sales for Global PDC / People ID business. From 2012 to 2018, Sean served in Sales leadership roles at Teledyne Technologies. In his last position as Vice President of Sales and Marketing he created a global sales and marketing organization for their Microwave Solutions group. Prior to Teledyne, Sean started his career at W. L. Gore & Associates, where he held several positions ranging from Field Sales Engineer focused on high performance interconnects for the data communications industry, to Product Manager of worldwide marketing, engineering, and operations. In 2009, Sean transitioned to a Healthcare focus, serving as Business Leader for the Medical Electronic Products business. He holds a bachelor’s degree in Mechanical Engineering from the University of Delaware.

Robin Barber

Vice President, Leisure & Entertainment


Robin Barber is Vice President, Leisure & Entertainment and has been an integral part of PDC’s executive management team since 1965. Robin is responsible for North America, Latin America and APAC sales for the company’s Leisure & Entertainment business. Robin has held many different positions throughout his extensive career with PDC, from manufacturing to sales. He received his Doctorate of Business Administration from California Coast University.


   Robin Barber - Headshot
Jens Fiig - Headshot  


Jens Fiig

Managing Director, EMEA


Jens Fiig was appointed Managing Director, EMEA for PDC / People ID in 2013. During his career with PDC, Jens served as Sales Director, PDC Europe, beginning in 2004, and Managing Director, PDC Europe, in 2009. Jens’ strong leadership skills in sales operations and distributor networking into emerging markets have been instrumental to PDC’s EMEA growth. Jens earned his Executive MBA from Louvain School of Management and a Master’s Degree in International Business from the Aarhus Business School.

Michelle Wen

Director, Finance


Michelle Wen was appointed Finance Director for Global PDC / People ID in 2014, after nearly a decade of accomplishments working in the Brady Corporation. Prior to her current role, Michelle served as the Asia Finance Controller, Finance Manager for the Global People ID Group, Brady Medical Business, as well as Global Treasury Manager and Global Internal Audit Manager within Brady. Prior to joining Brady, Michelle was with PricewaterhouseCoopers. She received her MBA from Marquette University.


   Michelle Wen - Headshot
Vicente López - Headshot  


Vicente López

Director, Operations


Vicente López is the Operations Director for PDC. Vicente joined Brady Corporation in 2009 as Engineering Manager. Prior to Brady, Vicente served as Engineering and Operations Director for medical, metal finishing, and electronic products companies, with responsibilities in the US and Mexico. Vicente holds an MBA degree from San Diego State University in Production and Operations Management and Lean Certification from University of Michigan. Vicente has also completed post graduate level course work in strategic planning and new product development at Massachusetts Institute of Technology and California Institute of Technology, and medical device design at University of Wisconsin in Madison.

Karen Bender

Director, Human Resources


Karen Bender is Human Resources Director for Global PDC and joined Brady Corporation in 2017. Karen has over 15 years of extensive human resources experience including organization development, employee engagement, and talent acquisition and management. Prior to PDC, she spent over 10 years at Avery Dennison in various human resources roles, increasing responsibility in both manufacturing and corporate settings. Karen holds a BA in Psychology and a MS in Industrial/Organizational Psychology both from DePaul University. She also holds an MBA from Purdue University.


   Karen Bender - Headshot
Alex Mendes - Headshot  


Alex Mendes

Director, IT


Alex Mendes is IT Director for Global PDC / People ID and joined Brady Corporation in 2007. Alex has more than 29 years of IT experience in multiple roles where he has had the opportunity to improve businesses by deploying new technologies, integrating new companies, improving the quality of information systems, and developing people competencies. Prior to Brady, Alex worked at Schering Plough, Ciba-Geigy, Alcan Aluminum and others. Alex received his MBA from IBMEC University, his IT degree from FAAP University, and a Business Management degree from PUC University.
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